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The Constant Contact Guide to Email Marketing by Eric Groves

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Four Key Places to Collect Feedback

Not surprisingly, the four key places to collect feedback coincide with points throughout the Constant Contact Cycle I showed you in Chapter 2. Outlined below are the most important places you should be collecting feedback. I also show you the types of feedback you should be looking for in each place.

COLLECTING FEEDBACK ON YOUR WEB SITE

You can make your web site a lot more engaging and interactive by simply adding an online poll to your home page and using your emails to invite people to visit the page. A poll is nothing more than a one-question anonymous survey where the question and the possible answers to the question are displayed on your web site.
Since the question and answers are displayed, the visitor is afforded a risk-free way to check out your personality and test out the waters on the value that making a connection with your business can provide. Not unlike the content you are creating for your email communications, it is important when creating poll questions to keep them short, engaging, and closely tied to the products or services for which you are an expert.

WELCOMING FEEDBACK WITH YOUR WELCOME EMAIL

When someone first joins your email list and receives your welcome email, this initial connection is a great point to learn more about your new subscriber’s interests and how he or she found you. Using your welcome email to link to a short two-question survey is sufficient to provide you with great actionable information ...

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