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The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content, Second Edition by Colleen Jones

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B Insights from Content Geniuses

This appendix highlights useful insights from content geniuses around the world who have contributed to Content Science Review, participated in a Content Science study, or offered comments on The Content Advantage chapters.

Content Intelligence

[A]nalytics create a feedback loop that allows writers and publishers to hone what resonates with their readers. It gives them insights into not only the content, but the style, language, voice, and even the frequency of creation that their audience desires.1

—Alan Segal, vice president of analytics and audience development at CNN

Page views are a fluctuating number that depend on a lot of different factors, and I think that people can get a little too caught up in an ...

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