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The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content, Second Edition by Colleen Jones

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About the Author

Colleen Jones is the head of content at MailChimp, the marketing automation company recognized by Inc. as 2017 Company of the Year. A content expert and Star Wars fan, Colleen is also the founder of Content Science, a content strategy and intelligence firm where she advised or trained hundreds of the world’s leading organizations to become Jedi Masters of digital content, including six of the Fortune 50, five of the largest United States web properties, three of the largest nonprofits, and three of the most trusted United States government agencies.

A passionate entrepreneur, Colleen led Content Science to develop the innovative content intelligence software ContentWRX, publish the online magazine Content Science Review, and ...

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