2 Do Content Well or Die
The shift of business to digital has made content critical.
THE BIGGEST RISK IS NOT TAKING ANY RISK. IN A WORLD THAT’S CHANGING REALLY QUICKLY, THE ONLY STRATEGY THAT IS GUARANTEED TO FAIL IS NOT TAKING RISKS.
—Princess Leia Organa
With the rise of digital, I’m convinced we have entered a new business era: the content era. We’re living in a time in which content is both essential for business survival and a potential business advantage. Let’s take a closer look at why.
Digital Business Customers are Subscribers
Business has evolved from a pay-per-product model to a subscription model, or what many call the subscription economy. Credit Suisse, a financial services company, found that people spent ...