2 Do Content Well or Die
The shift of business to digital has made content critical.
THE BIGGEST RISK IS NOT TAKING ANY RISK. IN A WORLD THAT’S CHANGING REALLY QUICKLY, THE ONLY STRATEGY THAT IS GUARANTEED TO FAIL IS NOT TAKING RISKS.
—Mark Zuckerberg
HOPE.
—Princess Leia Organa
With the rise of digital, I’m convinced we have entered a new business era: the content era. We’re living in a time in which content is both essential for business survival and a potential business advantage. Let’s take a closer look at why.
Digital Business Customers are Subscribers
Business has evolved from a pay-per-product model to a subscription model, or what many call the subscription economy. Credit Suisse, a financial services company, found that people spent ...
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