9 Secrets to Using Content Intelligence
Decide to become a content genius.
LIFE IS POKER, NOT CHESS.
—Annie Duke, Thinking in Bets
SIR, THE POSSIBILITY OF SUCCESSFULLY NAVIGATING AN ASTEROID FIELD IS APPROXIMATELY THREE THOUSAND SEVEN HUNDRED AND TWENTY TO ONE!
NEVER TELL ME THE ODDS.
“Life comes down to decisions,” my mom said to me one Sunday afternoon at least a decade ago. I appreciated the comment at the time because I had watched my mom and dad navigate many tough decisions together. For example, they took a chance on my dad starting a company the same year they started a family—when I was born. Even chancier, the company focused on the relatively new field of industrial automation—using electrical controls to perform tasks ...
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