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The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content, Second Edition by Colleen Jones

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Index

A

accuracy

assuring content, 92

importance of, 84, 8990

removing outdated content, 88, 9091

action

based on content intelligence, 135, 141, 149152, 155

call to, 203

Alice’s Adventures in Wonderland (Carroll), 31

aligning content

analyzing and, 44

to customer, 9596

with strategy and vision, 7475

Allen, James, 194, 195

Amabile, Teresa, 130

Amazon, 21, 69, 86

American Cancer Society, 139, 147

American Express, 19, 20, 72, 116

amplification, 200

analytics

content inventory, 4749

dashboards for audit summaries, 50

tools for, 136

analyzing content. See also auditing content; maturity of content operations

alignment based on, 44

assessing, 149

auditing content, 4653

content mapping for, 5758

context, 6063

developing content intelligence, ...

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