6.
Personal
Going Beyond How Personal the Experience Is to How Personally You Can Deliver It
Every moment in the infinite media environment is personal, and no two moments are ever the same. Your mobile device is set to your specific preferences and displays an array of apps chosen by you. Every media channel you visit filters tens of thousands of experiences down to a handful, just for you. Your entire relationship with media is recorded in your every action—from which the environment infers your desires—allowing it to serve you increasingly personal experiences in increasingly relevant and meaningful context.
In other words, delivering your brand’s experience in a personal way, the third element of our context framework, has become the ...
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