The Corporate Media Toolkit

Book Description

This book offers corporate writers, producers and directors an accessibly-written, hands-on guide to practical techniques important in producing high-quality, nuanced work in a corporate environment. Exploring each phase of media development—project inception, client interactions, scriptwriting, preproduction, casting, auditions, production and postproduction—author Ray DiZazzo teaches readers how to "know what works" in corporate media, as well as an ability to focus on the nuance and subtleties that elevate typical media to a higher quality standard, whether it’s crafting an intelligent script, framing and lighting a shot correctly, or knowing what transition to use in the editing suite.

The book also features case studies illustrating real-life scenarios from the author and other corporate professionals, demonstrating these crucial techniques in practice. The Corporate Media Toolkit is a must-read for professionals and newcomers alike to bring their corporate media skills to the next level.

Table of Contents

  1. Cover Page
  2. The Corporate Media Toolkit
  3. Title
  4. Copyright
  5. Dedication
  6. Contents
  7. Introduction
  8. 1 A Cut Above
    1. B-Roll: A Subtle Difference
    2. A Director’s Command
    3. The Power of Subtlety and Nuance
  9. 2 Sensibilities
    1. Empathy: The Key Ingredient
    2. Other Influences
  10. 3 Program Inception: The Needs Analysis
    1. POTS? Say What?
    2. Design: The Program Needs Analysis
    3. What the PNA Provides
    4. Content Caution
    5. The Initial Client Meeting
  11. 4 The Script
    1. The Scriptwriter
    2. Beware the Influence of Ego and Status
    3. The Script
    4. Approval by Committee
    5. Saved by a Single Point of Contact
    6. And Finally . . .
  12. 5 Preproduction
    1. The Virtual Walkthrough
    2. Critical Choices
    3. Client Handling in Preproduction
    4. Working with the Producer
  13. 6 Talent
    1. Role-Play Actors: Yes or No?
    2. Number One and . . . One
    3. Talent Times Three
    4. The Voice-Over Option
  14. 7 Directing Actors on Location or in the Studio
    1. Tradition Versus Corporate
    2. The Director as Protector
    3. Employee “Actors”
    4. Executives
    5. Executives
  15. 8 Production
    1. The Director’s Role
    2. Prep: The Key
    3. Real World Versus Absolute Perfection
    4. Quick Tips
    5. Collaborating with the Crew
  16. 9 Postproduction
    1. The Editor’s Role
    2. From Pieces to a Whole
    3. Fix It in Post?
    4. Recognizing Performance Credibility
    5. Clients and Producers: Pick Your Battles with Great Care
  17. 10 Approvals and Client Meetings
    1. Return of the PNA
    2. Dealing with Client Changes
    3. Leave Your Ego at the Door
  18. 11 Signing Off . . . for Now
    1. A Bit of Parting Advice
  19. Appendix 1 Shoot Breakdown in 4 Steps
  20. Appendix 2 Elements Breakdown
  21. Index

Product Information

  • Title: The Corporate Media Toolkit
  • Author(s): Ray DiZazzo
  • Release date: June 2017
  • Publisher(s): Routledge
  • ISBN: 9781351847742