The Corporate Media Toolkit

Table of contents

1. Cover Page
2. The Corporate Media Toolkit
3. Title
4. Copyright
5. Dedication
6. Contents
7. Introduction
8. 1 A Cut Above
   1. B-Roll: A Subtle Difference
   2. A Director’s Command
   3. The Power of Subtlety and Nuance
9. 2 Sensibilities
   1. Empathy: The Key Ingredient
   2. Other Influences
10. 3 Program Inception: The Needs Analysis
    1. POTS? Say What?
    2. Design: The Program Needs Analysis
    3. What the PNA Provides
    4. Content Caution
    5. The Initial Client Meeting
11. 4 The Script
    1. The Scriptwriter
    2. Beware the Influence of Ego and Status
    3. The Script
    4. Approval by Committee
    5. Saved by a Single Point of Contact
    6. And Finally . . .
12. 5 Preproduction
    1. The Virtual Walkthrough
    2. Critical Choices
    3. Client Handling in Preproduction
    4. Working with the Producer
13. 6 Talent
    1. Role-Play Actors: Yes or No?
    2. Number One and . . . One
    3. Talent Times Three
    4. The Voice-Over Option
14. 7 Directing Actors on Location or in the Studio
    1. Tradition Versus Corporate
    2. The Director as Protector
    3. Employee “Actors”
    4. Executives
    5. Executives
15. 8 Production
    1. The Director’s Role
    2. Prep: The Key
    3. Real World Versus Absolute Perfection
    4. Quick Tips
    5. Collaborating with the Crew
16. 9 Postproduction
    1. The Editor’s Role
    2. From Pieces to a Whole
    3. Fix It in Post?
    4. Recognizing Performance Credibility
    5. Clients and Producers: Pick Your Battles with Great Care
17. 10 Approvals and Client Meetings
    1. Return of the PNA
    2. Dealing with Client Changes
    3. Leave Your Ego at the Door
18. 11 Signing Off . . . for Now
    1. A Bit of Parting Advice
19. Appendix 1 Shoot Breakdown in 4 Steps
20. Appendix 2 Elements Breakdown
21. Index