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PROGRAM INCEPTION: THE NEEDS ANALYSIS
“Awe, come on! Why can’t I just be creative and write the darn script?”
In This Chapter
Design: The Program Needs Analysis
My career in corporate media began as a kind of weekend and evening writer. I was working full-time for The Phone Company and writing scripts when I wasn’t climbing poles or crawling through attics. Eventually I moved into a management position within the company and discovered they had a large, well-funded video department. So I set my sights on getting in as a writer. It took a few years, but eventually I did ...
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