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The question is, will they believe?
In This Chapter
As you probably know, in the business of filmmaking the general term used for actors is “talent.” In corporate media, talent also includes employees who might be used as actors or interviewees. Regardless of what they are called, the most important thing to remember about actors is this: If you decide to use actors in role-play situations, they can make or break your program.
I qualified that statement with the phrase “in role-play situations” for an important reason. There are many cases in which, although ...
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