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1. A Cut Above
B-Roll: A Subtle Difference
A Director’s Command
The Power of Subtlety and Nuance
Empathy: The Key Ingredient
3. Program Inception: The Needs Analysis11
POTS? Say What?
Design: The Program Needs Analysis
What the PNA Provides
Client Contact Info/Dates
Got a Problem?
The Initial Client Meeting
4. The Script
Beware the Influence of Ego and Status
Pacing and Flow
Getting a Feel for It
Structure and Transitions
Approval by Committee
Saved by a Single Point of Contact
And Finally . . .
The Virtual Walkthrough
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