‘Good, better, best. Never let it rest. Until your good is better and your better is best.’
One idea will prove the spur for another.
Building on ideas, developing them, enhancing them, it can all happen during the session.
There’s a belief that brainstorming should only be about getting the largest possible quantity of ideas – and of course that’s important. But, while everyone’s fired up and ‘bouncing ideas off each other’, it’s invaluable to have people and ideas interact. Idea A may not cause someone else to come up with Idea B, but they may come up with Idea A Ultra.
The facilitator needs to find the right balance, which will depend on the speed of the session and the personalities involved. Some development and ‘Oh ...