4.

Implementation

The man with a new idea is a crank – until the idea succeeds.’

MARK TWAIN

I’m sure successful business implementation could do with a (probably fairly dull) book of its own. I’ve worked at huge multinationals and at small independent companies and I’ve often been involved in trying to push great ideas through. And it’s rarely, barely ever been easy.

I’d go as far as saying that often, getting an idea implemented is a bigger achievement than coming up with the idea in the first place. The world is full of brilliant scripts and songs and inventions that never made it out of someone’s desk drawer. And the same is true of business solutions and innovations. There are many more in existence than get executed. Which is a terrible ...

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