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THE QUESTIONOF THECREATIVE CORE  

We began the previous chapter with the story of the printing press in Europe and how it contributed to the creative take-off between 1450 and 1500. Fortunately, we know exactly where these first printers were located, and that can help us to identify from where exactly in Western Europe the take-off was driven and why. As the map below shows, most printing activity was concentrated in a wedge running from Northern Italy up through Germany and the eastern part of France and the Netherlands even though there also were a number of printing presses scattered over Spain.

A closer examination of the map ...

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