CHAPTER 1
Creativity for Noncreative People
I STARTED MY FIRST company when I was nine years old. I mean calling it a company is probably a very generous description. My friend Richard and I needed money to fund a very serious pursuit: we needed to buy baseball cards and fast food, which when you’re nine years old is a big deal. Our families were living paycheck to paycheck and could not afford to hand out any extra money, and so we knew that we had to take action ourselves.
Richard and I started a company with the operating agreement of a handshake. We had stumbled on what we thought was the best idea in the world, something that would ...
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