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The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability
book

The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability

by Nir Bashan
August 2020
Beginner content levelBeginner
224 pages
4h 32m
English
McGraw-Hill
Audiobook available
Content preview from The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability

  CHAPTER   7

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A World That Can Be, Not a World That Is

A FEW YEARS BACK I caught a bad cold and the doctor prescribed a few medications and sent me on my way. I was hopeful when I arrived at the pharmacy to pick up my meds, but all hope was dashed when I discovered that the meds she’d prescribed did nothing for the cause of my cold; they only treated the symptoms. A cough medicine and a nasal decongestant—that was it. Luckily, I felt better quickly, but one thought has stayed with me: there was a direct parallel between business and cold symptoms. Most business treat symptoms, not the root cause of the problem.1 Although there are many in medicine ...

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Publisher Resources

ISBN: 9781260460025