CHAPTER 7
A World That Can Be, Not a World That Is
A FEW YEARS BACK I caught a bad cold and the doctor prescribed a few medications and sent me on my way. I was hopeful when I arrived at the pharmacy to pick up my meds, but all hope was dashed when I discovered that the meds she’d prescribed did nothing for the cause of my cold; they only treated the symptoms. A cough medicine and a nasal decongestant—that was it. Luckily, I felt better quickly, but one thought has stayed with me: there was a direct parallel between business and cold symptoms. Most business treat symptoms, not the root cause of the problem.1 Although there are many in medicine ...
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