CHAPTER 9
On the Virtues of Listening
A FEW YEARS AGO, I ran an advertising agency for an eccentric owner we’ll call Allen for the sake of this story. He had hired me specifically to run the agency and make sure that the company was profitable. I was given a leash as long as it could be, and it was my first time in charge. As long as revenue came in and Allen made a profit, he was happy. Allen had some very interesting quirks, including telling inappropriate stories with too much information at inappropriate times, all of which ended with him being the hero. But among all his quirks, the one that cost him the greatest amount of business was ...
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