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The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability
book

The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability

by Nir Bashan
August 2020
Beginner content levelBeginner
224 pages
4h 32m
English
McGraw-Hill
Audiobook available
Content preview from The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability

  CHAPTER   9

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On the Virtues of Listening

A FEW YEARS AGO, I ran an advertising agency for an eccentric owner we’ll call Allen for the sake of this story. He had hired me specifically to run the agency and make sure that the company was profitable. I was given a leash as long as it could be, and it was my first time in charge. As long as revenue came in and Allen made a profit, he was happy. Allen had some very interesting quirks, including telling inappropriate stories with too much information at inappropriate times, all of which ended with him being the hero. But among all his quirks, the one that cost him the greatest amount of business was ...

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Publisher Resources

ISBN: 9781260460025