CHAPTER 14
The Four Ps You Need for Growth
I HAVE TWO FRIENDS who ran a small business. It was an independent automotive repair facility in Los Angeles. They catered to a particular brand of very high-end cars and did great work.
They were also creative.
It seemed that they were doing everything right, as if they were employing The Creator Mindset, and their business thrived for a while.
But then they got stuck.
Like the owners of most businesses, they figured out and catered to a need that was underserved in some way. But soon they wanted to grow. They wanted to diversify. They wanted to hire more staff and start another shop on the other ...
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