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The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability
book

The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability

by Nir Bashan
August 2020
Beginner content levelBeginner
224 pages
4h 32m
English
McGraw-Hill
Audiobook available
Content preview from The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability

  CHAPTER   16

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Comfort, Computers, and the Multitasking Myth

W E ALL CARRY with us a mistaken belief that comfort is a good thing. We strive to live in comfortable homes. Our food is produced comfortably for us by someone else. We work to be surrounded by comfortable things. Comparing today’s comfort levels with those of 100 years ago, we live pretty good lives.

However, The Creator Mindset cannot be achieved when comfort is involved or accepted. Comfort in and of itself is not the breeding ground for ideas and innovation. It’s the breeding ground for complacency, which we will look at in greater detail in Chapter 19. But for now, Comfort is ...

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Publisher Resources

ISBN: 9781260460025