Skip to Main Content
The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability
book

The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability

by Nir Bashan
August 2020
Beginner content levelBeginner
224 pages
4h 32m
English
McGraw-Hill
Audiobook available
Content preview from The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability

  CHAPTER   17

image

How to Champion the Good Idea

I N 1973 A man by the name of Steve Sasson went to work for Kodak. Palpable interest in all things digital was beginning to grow everywhere, and most companies wanted to know how they could get in on it.

In 1975, Steve’s boss assigned him to an engineering unit to work on coming up with ideas around a recently discovered CCD (charged couple device) microchip. After exploring a few ideas that went nowhere, he got creative. He thought, What if I use these chips to capture light in some way and make a digital impression?1 It was a new way to think and was creatively ambitious. No one had ever done that ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Zigzag Principle: The Goal Setting Strategy that will Revolutionize Your Business and Your Life

The Zigzag Principle: The Goal Setting Strategy that will Revolutionize Your Business and Your Life

Rich Christiansen
Fearless Innovation

Fearless Innovation

Alex Goryachev

Publisher Resources

ISBN: 9781260460025