CHAPTER 17
How to Champion the Good Idea
I N 1973 A man by the name of Steve Sasson went to work for Kodak. Palpable interest in all things digital was beginning to grow everywhere, and most companies wanted to know how they could get in on it.
In 1975, Steve’s boss assigned him to an engineering unit to work on coming up with ideas around a recently discovered CCD (charged couple device) microchip. After exploring a few ideas that went nowhere, he got creative. He thought, What if I use these chips to capture light in some way and make a digital impression?1 It was a new way to think and was creatively ambitious. No one had ever done that ...
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