Acknowledgments
In this book, we strive to bring simplicity and clarity to a very complicated topic. The origin story of this book, meanwhile, is anything but straightforward. If any book could claim to have many authors, it would be The Critical Few. The methodology at its heart evolved out of real work done by real people with real clients. The projects, relationships, and experiences that inspired the story of Alex and Intrepid have spanned three firms—the original Katzenbach Partners, founded in 1999; Strategy& (formerly Booz & Company), into which Katzenbach Partners integrated in 2008; and PwC, our current home after its acquisition of Strategy& in 2014. Along the way, many committed and brilliant thinkers and practitioners have placed ...
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