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The Critical Turn in Tourism Studies by Annette Pritchard, Nigel Morgan, Irena Ateljevic

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Part III

Critical action in ‘thetourism world’

Irena Ateljevic

Since the advent of neoliberal capitalism, academia has embraced market driven research and education ever closer. Faculty are expected to and rewarded for acquiring external funding for research projects, put under pressure to publish at a rate that challenges Fordist targets, and cleverly coerced to offer free labour to publishing companies. Students are efficiently prepared for their working lives, while degree inflation ensures ever increasing income through study fees. The final part of this book calls on tourism scholars to engage in critical action, to empower themselves to investigate matters that question the hegemonic rule of neo-liberal capitalism, and to seek out pathways ...

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