CHAPTER 8

Keeping Your Crowd Under Control

Once your crowdfunding offering is complete, you have dozens, if not hundreds, of new business partners. Yes, you read that correctly. I said partners—not shareholders, not investors, not LLC members.

The reason is simple: the people who invest in your company are, for all legal and practical purposes, partners. They may not have the right to vote on management decisions (denying them this right is recommended—see Chapter 4), but they have the right to speak, they have the right to be heard (or at least tolerated in a professional manner), they have the right to complain, and they have the right to file a class-action lawsuit or launch a takeover of the company if they are really, really unhappy with ...

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