Create Your Sales Plan: The Living Document
Chapter Summary
• Good news flash! Your cornerstone will have already identified the main pillars for your focused sales planning.
• Work with your team to bring their market plans into a structured approach that meets your targets and objectives for the year.
• Review, adapt, and pivot as needed. Good plans are flexible.
Let’s start with some good news. The good news is that if you have already created your cornerstone slide, you should already have the essence of your sales plan down in high-level summary. Now, it is time to get some meat on those bones and time to ensure that your go-to market team is clear on where to prospect, how to win, and what to deliver.
The Budget
Your starting ...
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