In his new book, The Culture Cycle, James L. Heskett describes how an effective culture can account for up to half of the differential in performance between organizations in the same business. Heskett discusses how to calculate the economic value of culture through the "Four Rs" of referrals, retention, returns to labor, and relationships with customers. Listen as Heskett explains how to shape and sustain your company's culture, so that it fosters innovation and influences successful strategies.