The contribution of culture to organizational performance is substantial and quantifiable. In The Culture Cycle, renowned thought leader James Heskett demonstrates how an effective culture can account for 20-30% of the differential in performance compared with "culturally unremarkable" competitors.
Drawing on decades of field research and dozens of case studies, Heskett introduces a powerful conceptual framework for managing culture, and shows it at work in a real-world setting. Heskett's "culture cycle" identifies cause-and-effect relationships that are crucial to shaping effective cultures, and demonstrates how to calculate culture's economic value through "Four Rs": referrals, retention, returns to labor, and relationships. This book:
Explains how culture evolves, can be shaped and sustained, and serve as the organization's "internal brand."
Shows how culture can promote innovation and survival in tough times.
Guides leaders in linking culture to strategy and managing forces that challenge it.
Shows how to credibly quantify culture's impact on performance, productivity, and profits.
Clarifies culture's unique role in mission-driven organizations.
A follow-up to the classic Corporate Culture and Performance (authored by Heskett and John Kotter), this is the next indispensable book on organizational culture.
"Heskett (emer., Harvard Business School) provides an exhaustive examination of corporate policies, practices, and behaviors in organizations." Summing Up: Recommended.
Reprinted with permission from CHOICE, copyright by the American Library Association.
Table of contents
- Title Page
- Copyright Page
- Praise for The Culture Cycle
- About the Author
- 1. A Crisis in Organization Culture?
- 2. Culture as “Know How”
- 3. Culture: A Multi-edged Sword
- 4. Culture in an Organization’s Life Cycle
- 5. Economics of Culture: The “Four Rs”
- 6. The Culture Cycle: Measuring Effectiveness
- 7. The Four R Model: A Field Test
- 8. Culture and Innovation
- 9. Culture and Adversity
- 10. Subcultures and Global Strategies
- 11. Mission-Driven Organizations: Special Challenges
- 12. Dealing with Forces That Challenge Organization Cultures Today
- 13. Leading Culture Change
- 14. Answers and Questions
- A. Sample Questions for Measuring the Strength and Health of a Culture*
- B. Four R Assumptions and Computations*
- C. Complete Results of Employee Surveys, 2009 and 2010, for Three RTL, Inc. Offices*
- Title: The Culture Cycle: How to Shape the Unseen Force that Transforms Performance
- Release date: August 2011
- Publisher(s): Pearson
- ISBN: 9780132779821
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