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The Culture Cycle: How to Shape the Unseen Force that Transforms Performance
book

The Culture Cycle: How to Shape the Unseen Force that Transforms Performance

by James Heskett
August 2011
Intermediate to advanced content levelIntermediate to advanced
384 pages
9h 38m
English
Pearson
Content preview from The Culture Cycle: How to Shape the Unseen Force that Transforms Performance

8. Culture and Innovation

What does culture have to do with success or failure in the design of strategies based on innovation? We could do worse than to turn to 3M, an organization that has been decades ahead of its time.

In the age of Internet innovation and the dramatic innovations brought to us by Google, Apple, and others, we’ve nearly forgotten about pioneers such as 3M. It quietly continues to turn out new abrasives, adhesives, medical supplies, and other products based on ideas spawned in its laboratories. In fact, 3M has undoubtedly had a strong influence on today’s most publicized innovators. For example, its practice of allocating 15% of a scientist’s time to devote to projects of personal interest likely influenced Google’s allocation ...

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Publisher Resources

ISBN: 9780132779821Purchase book