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The Culture Cycle: How to Shape the Unseen Force that Transforms Performance
book

The Culture Cycle: How to Shape the Unseen Force that Transforms Performance

by James Heskett
August 2011
Intermediate to advanced content levelIntermediate to advanced
384 pages
9h 38m
English
Pearson
Content preview from The Culture Cycle: How to Shape the Unseen Force that Transforms Performance

11. Mission-Driven Organizations: Special Challenges

Some organizations are intensely mission-driven. They “know why” they exist. It is usually to fulfill a mission of discovery (adventure and learning), altruism (putting customers or employees first), or heroism (changing entire industries or how we live), to use three of the categories developed by Nikos Mourkogiannis.1 Those associating themselves with such organizations often have strong, clearly articulated reasons for doing so. They feel intensely about their association. Wendy Kopp, founder and CEO of Teach for America, in response to a question about how her organization creates a sense of mission, replied, “Maybe this is easier in our endeavor than some, in the sense that we’re looking ...

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Publisher Resources

ISBN: 9780132779821Purchase book