CHAPTER 3
The Gardener’s Creed
Harnessing the Four Driving Forces
DING! DING! DING!
Tony Hsieh had been fast asleep when his phone’s alarm jolted him awake at 6 a.m. With a sigh, he tapped the snooze button, then let his head fall back on the pillow. Twenty minutes later . . . DING! DING! DING! . . . the alarm clanged again. A quick glance at the screen told him he could stay in bed a while longer. Three snoozes later, he reluctantly crawled out of bed to face another day.
Tony recalled that bleak morning. “The last time I had snoozed this many times was when I was dreading going to work at Oracle. It was happening again,” he said. Some years back, Tony had been overseeing business development for the then-fledgling Oracle, long before it had ...
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