CHAPTER 7
Bright Ideas
Nurturing the Innovative Impulse
A short trip back to the twentieth century reveals a surprising yet timeless truth about the force of innovation: like the air you breathe, it infuses every nook and cranny of your organization, sustaining life and fueling new ideas. If you tap its life-giving energy, you just might join the ranks of such twenty-first-century game changers as Amazon, Apple, and Google.
In the 1980s, however, unhappy General Motors stockholders watched the value of their shares sag and the hidebound company’s market share sink a dismal 15 percentage points, from 60 percent to nearly 45 percent. To turn that performance around, besieged GM executives rolled out Total Quality Management (TQM), a newfangled ...
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