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The Customer-activated Enterprise: Insights from IBM's Global C-suite Study

Video Description

What are the key external forces shaping your organization? How do perspectives differ among members of your C-suite? What role will C-suite collaboration play in your company's success? How do organizations that outperform their peers differ from other organizations? What are the nature and importance of customer relationships in the future? These are just a few of the questions that the IBM Institute for Business Value posed to over 4,000 C-suite executives worldwide. This new research provides an unprecedented single view of business leaders' agenda. In this interactive Harvard Business Review webinar, IBM's Saul Berman and Linda Ban share major insights from this research and describe how findings will affect companies in all industries for years to come. In particular, they focus on the growing power of customers and how companies are becoming customer-activated enterprises.