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The Customer-Driven Playbook by Jessica Rich, Travis Lowdermilk

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Appendix B. References

[99pi] Mars, Roman. “99 Percent Invisible.” On Average. Published August 23, 2016. http://99percentinvisible.org/episode/on-average/.

[AEIOU] EthnoHub. “AEIOU Framework.” Accessed March 8, 2017. http://help.ethnohub.com/guide/aeiou-framework.

[alvarez] Alvarez, Cindy. Lean Customer Development: Build Products Your Customers Will Buy. Sebastopol, CA: O’Reilly Media, 2014. ISBN: 978-1-4493-5635-4.

[anderson] Anderson, Peggy. Great Quotes from Great Leaders: Words from the Leaders Who Shaped the World. Naperville, IL: Simple Truths, 2017. ISBN: 978-1-4926-4961-8.

[atwood] Atwood, Jeff. “The Pontiac Aztek and the Perils of Design by Committee.” Coding Horror: Programming and Human Factors, June 16, 2005. https://blog.codinghorror.com/the-pontiac-aztek-and-the-perils-of-design-by-committee/.

[basadur] “Reducing Complexity in Conceptual Thinking Using Challenge Mapping.” ResearchGate, January 1, 2003. https://www.researchgate.net/publication/228542745_Reducing_Complexity_in_Conceptual_Thinking_Using_Challenge_Mapping.

[basadur-innovation] Basadur, Min. The Power of Innovation: How to Make Innovation a Way of Life and Put Creative Solutions to Work. Burlington, ON: Applied Creativity Press, 2001. ISBN: 0-273-61362-6.

[beren] Beren, David. “T-Mobile Announces Fourth Quarter 2011 Financial Results, LTE Network Coming In 2013.” Accessed February 20, 2017. http://www.tmonews.com/2012/02/t-mobile-announces-fourth-quarter-2011-financial-results-lte-network-coming-in-2013/.

[christensen] ...

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