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The Customer Experience Edge by Reza Soudagar, Vinay Iyer, Volker Hildebrand

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To my biggest fan and best critic, my wife, Karen, for her encouragement and support.

—REZA SOUDAGAR

To my patient wife, Rupa, who did the harder work of taking care of our kids, Rudradaman and Mandakini, so that I could write.

—VINAY IYER

To my kids, Romy, Ryan, and Kay, for consistently creating the most important and most delightful experiences in my life.

—VOLKER HILDEBRAND

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