O'Reilly logo

The Customer Trap: How to Avoid the Biggest Mistake in Business by Andrew R. Thomas, Timothy J. Wilkinson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

About the Authors

Andrew R. Thomas and Timothy J. Wilkinson coauthored The Distribution Trap: Keeping Your Innovations from Becoming Commodities, winner of the Berry-AMABook Prize for the Best Marketing Book of 2010.

9781484203866_unFigFM-01.jpg

Andrew R. Thomas, PhD, associate professor of marketing and international business at the University of Akron, is a New York Times best-selling author, coauthor, or editor of 18 books. He is founding editor-in-chief of the Journal of Transportation Security, contributing editor at IndustryWeek, and a regularly featured analyst for media outlets around the world such as BBC, CNBC, Fox News, CNN, and ABC. A successful entrepreneur, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required