5. Analyzing the Online Shopper's Purchasing Intention
Overview
By the end of this chapter, you will be able to perform univariate and bivariate analysis on a given dataset. You will also be able to implement clustering and make recommendations based on the predictions. These recommendations will help you gain actionable insights and make effective decisions.
Introduction
In the previous chapter, we practiced tackling company bankruptcy using various techniques such as pandas profiling for exploratory data analytics and lasso regularization to find feature importance. In this chapter, we will analyze online shoppers' purchasing intentions.
Consumer shopping on the internet is growing year by year. However, the conversion rates have remained ...
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