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The Data Analysis Workshop
book

The Data Analysis Workshop

by Gururajan Govindan, Shubhangi Hora, Konstantin Palagachev, Brent Broadnax, John Wesley Doyle, Ashish Jain, Robert Thas John, Ravi Ranjan Prasad Karn, Pritesh Tiwari
July 2020
Beginner to intermediate content levelBeginner to intermediate
626 pages
10h 2m
English
Packt Publishing
Content preview from The Data Analysis Workshop

5. Analyzing the Online Shopper's Purchasing Intention

Overview

By the end of this chapter, you will be able to perform univariate and bivariate analysis on a given dataset. You will also be able to implement clustering and make recommendations based on the predictions. These recommendations will help you gain actionable insights and make effective decisions.

Introduction

In the previous chapter, we practiced tackling company bankruptcy using various techniques such as pandas profiling for exploratory data analytics and lasso regularization to find feature importance. In this chapter, we will analyze online shoppers' purchasing intentions.

Consumer shopping on the internet is growing year by year. However, the conversion rates have remained ...

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Publisher Resources

ISBN: 9781839211386Supplemental Content