July 2020
Beginner to intermediate
626 pages
10h 2m
English
Overview
In this chapter, you will analyze the characteristics of the customers who are most likely to default on their credit card payments using univariate and bivariate analysis techniques. Using the crosstab function, you will investigate the relationship between different features of the dataset. And, by the end of this chapter, you will be able to build a profile of a customer who is the most statistically likely to default on their credit card payments.
In the previous chapter, we analyzed online shoppers' purchasing intent and derived various useful insights from our findings. We explored and utilized the K-means clustering technique, along with univariate and bivariate analysis, ...