The Data Asset: How Smart Companies Govern Their Data for Business Success

The Data Asset: How Smart Companies Govern Their Data for Business Success

by Tony Fisher
Released June 2009
Publisher(s): Wiley
ISBN: 9780470462263

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Book description

An indispensable guide that shows companies how to treat data as a strategic asset

Organizations set their business strategy and direction based on information that is available to executives. The Data Asset provides guidance for not only building the business case for data quality and data governance, but also for developing methodologies and processes that will enable your organization to better treat its data as a strategic asset.

Part of Wiley's SAS Business Series, this book looks at Business Case Building; Maturity Model and Organization Capabilities; 7-Step Programmatic Approach for Success; and Technologies Required for Effective Data Quality and Data Governance and, within these areas, covers

  • Risk mitigation

  • Cost control

  • Revenue optimization

  • Undisciplined and reactive organizations

  • Proactive organizations

  • Analysis, improvement, and control technology

Whether you're a business manager or an IT professional, The Data Asset reveals the methodology and technology needed to approach successful data quality and data governance initiatives on an enterprise scale.

Table of contents

  1. Wiley & SAS Business Series
  2. Title Page
  3. Copyright Page
  4. Foreword
  5. Acknowledgements
  6. Introduction
  7. PART ONE - Building the Business Case for Data Governance
    1. CHAPTER 1 - Making the Case for Better Data
      1. BUILDING THE BUSINESS CASE
      2. RISK MITIGATION : ONE VERSION OF THE TRUTH HELPS RETAIL BANKERS MANAGE RISK
      3. COST CONTROL: MANUFACTURING COSTS RISE WHEN DATA ISN’T INTEGRATED
      4. REVENUE OPTIMIZATION: HOW A LEADING RETAILER REVOLUTIONIZED INVENTORY ...
      5. INTEGRATED, QUALITY DATA MEANS BETTER BUSINESS
      6. INFORMATION FOR EVERY MEMBER OF THE EXECUTIVE TEAM
    2. CHAPTER 2 - Risk Mitigation: How Quality Data Keeps Your Company Out of Trouble
      1. MANAGING AND MITIGATING RISK EFFECTIVELY
      2. ACHIEVING TRANSPARENCY WITH STRONG DATA GOVERNANCE
      3. BEYOND GOVERNMENT COMPLIANCE: PROACTIVELY AVOIDING RISK
      4. FIGHTING FRAUD WITH ACCURATE DATA
      5. REDUCING THE RISK IN MERGERS AND ACQUISITIONS
    3. CHAPTER 3 - Controlling Costs with Accurate and Reliable Data
      1. HOW ACCURATE DATA PLAYS A ROLE IN CONTROLLING COSTS
      2. MANAGING YOUR SUPPLY CHAIN BY UNDERSTANDING WHAT YOU ARE BUYING
      3. USING CLEAN DATA TO BETTER CONTROL INVENTORY COSTS
      4. WHY REDUCINGYOUR APPLICATIONS WILL NOT MAKE YOUR DATA PROBLEMS GO AWAY
      5. PUTTING DATA AT THE FOREFRONT OF YOUR COST CONTAINMENT EFFORTS
    4. CHAPTER 4 - Optimizing Revenue with Quality Data
      1. SMALL FIXES EQUAL BIG REWARDS
      2. ACHIEVING A 360° VIEW OF THE CUSTOMER
      3. BETTING YOUR BUSINESS ON SOUND DATA
      4. OPTIMIZING REVENUE THROUGH EFFICIENCY
      5. MAKING REVENUE MANAGEMENT FUNCTION EFFECTIVELY
      6. SO MANY SOLUTIONS, SO MUCH POTENTIAL FOR FAILURE
  8. PART TWO - The Data Governance Maturity Model
    1. CHAPTER 5 - Governing Your Data
      1. THE BUSINESS OF DATA QUALITY
      2. IMPACT OF HIGH QUALITY DATA
      3. REACHING BEYOND IT: WHY BUSINESS USERS MUST BE INVOLVED
    2. CHAPTER 6 - Undisciplined Organizations: Disasters Waiting to Happen
      1. WHEN NO ONE IS ON THE SAME PAGE
      2. NON EXISTENT TECHNOLOGIES AND PROCESSES
      3. MAKING THE MOVE TO THE NEXT LEVEL
    3. CHAPTER 7 - Reactive Organizations: Trying to Get Beyond Crisis Mode
      1. DEFINING THE REACTIVE ORGANIZATION
      2. MAKING THE MOVE TO THE PROACTIVE STAGE
    4. CHAPTER 8 - Proactive Organizations: Reducing Risk, Avoiding Uncertainty
      1. WHEN DATA GOVERNANCE BECOMES IMPORTANT
      2. MASTER DATA MANAGEMENT AND SERVICE-ORIENTED ARCHITECTURE’S ROLE IN DATA GOVERNANCE
      3. THE CUSTOMER PARADOX: WHY BUSINESS RULES ARE IMPORTANT
      4. ADVANCING TO THE NEXT STAGE
    5. CHAPTER 9 - Governed Organizations: Trust in Data Pays Multiple Benefits
      1. PROFILE OF A GOVERNED ORGANIZATION
      2. THE IMPORTANT PEOPLE OF DATA GOVERNANCE
      3. WHAT DOES A GOVERNED ORGANIZATION LOOK LIKE?
  9. PART THREE - Utilizing People and Processes to Achieve a Quality Culture
    1. CHAPTER 10 - The Quality Culture
      1. QUALITY AND DATA: MORE THAN JUST GETTING THE NUMBERS RIGHT
      2. WHAT IS THE QUALITY CULTURE?
      3. WHY QUALITY SHOULD BE FORWARD-THINKING
      4. QUALITY CULTURE: ROADMAP TO DATA GOVERNANCE
    2. CHAPTER 11 - People
      1. EXECUTIVE SPONSORSHIP
      2. THE RIGHT TEAM
      3. A LOOK AT THE KEY PLAYERS
      4. EXECUTIVE SPONSORS: IMPROVEMENT STARTS AT THE TOP
      5. STAKEHOLDERS: WHERE THE RUBBER MEETS THE ROAD
      6. BUSINESS EXPERTS: STEERING FOR SUCCESS
      7. DATA STEWARDS : THE RENAISSANCE MEN AND WOMEN OF YOUR ORGANIZATION
      8. IT EXPERTS: MAKING IT ALL WORK
    3. CHAPTER 12 - Processes
      1. DISCOVER
      2. DESIGN
      3. ENABLE
      4. MAINTAIN
      5. ARCHIVE
  10. PART FOUR - Closing the Loop: Selecting the Right Technology for Your Organization
    1. CHAPTER 13 - Undisciplined Organizations: Discovering the Value of Data ...
      1. THE RAPID PACE OF TECHNOLOGY
      2. COPING AND THRIVING AS AN UNDISCIPLINED ORGANIZATION
      3. DATA PROFILING
      4. DATA QUALITY
      5. IDENTITY RESOLUTION
    2. CHAPTER 14 - Reactive Organizations: Choose the Technology That Gets the Most ...
      1. METADATA ANALYSIS
      2. BUSINESS RULES
      3. DATA RECONCILIATION
      4. FINDING DUPLICATE CUSTOMER RECORDS
    3. CHAPTER 15 - Proactive Organizations: Bridging the Chasm and Becoming Proactive
      1. MASTER DATA MANAGEMENT: THE FOUNDATION OF THE PROACTIVE ORGANIZATION
      2. SERVICE-ORIENTED ARCHITECTURE AND BUSINESS DATA SERVICES
    4. CHAPTER 16 - Governed Organizations: Moving Beyond Data to Business Process Automation
      1. BUSINESS BENEFITS OF BECOMING A GOVERNED ORGANIZATION
      2. THE PATH TO GOVERNED
      3. USING TECHNOLOGY TO MOVE ALONG THE GOVERNANCE PATH
      4. CONCLUSION
  11. Glossary
  12. Index

Product information

  • Title: The Data Asset: How Smart Companies Govern Their Data for Business Success
  • Author(s): Tony Fisher
  • Release date: June 2009
  • Publisher(s): Wiley
  • ISBN: 9780470462263