CHAPTER 7
EMPLOYEE ENGAGEMENT IN ACTION
“Can capitalism be made more decent and its instrument, business, work more obviously for the good of all everywhere?”
—CHARLES HANDY
How can we differentiate our organizations from all our competitors for the talent we are recruiting? By appealing to belief-driven candidates. We define belief-driven candidates as potential hires who believe companies and brands should take a stand on important issues. In other words, they should stand for a purpose.
Purposeful engagement can make all the difference in inspiring employees and teams to do great things. One attribute that gets the attention of top talent ...
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