Chapter Three

Chapter Three

Explore your data

Gather, scrutinise and visualise information to discover insights

The goal is to turn data into information, and information into insight.

Carly Fiorina, former CEO of Hewlett-Packard Co


When we first set out to examine or resolve a problem, we naturally start to look for evidence. When we do, we often jump at the first clue. This is misdirected – if your data does not do a reasonable job of reflecting reality, you risk missing the point entirely.

We are often consumers of data, rather than direct producers of analysis. You are typically critically examining someone’s output, rather than compiling it yourself. So the checklist looks a little different ...

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