Book description
“Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process, which is so essential to effective strategic planning. An indispensable corporate tool.”
Peter N. Tan, Senior Vice President, Hambrecht & Quist
“Richard Stutely’s Definitive Business Plan provides the missing link between entrepreneurs and venture capitalists: essential reading for those who need to bridge the knowledge gap. If this book had been available 30 years ago, life would have been a lot easier.”
Mike Brooke, Entrepreneur and Private Venture Capitalist
“Richard Stutely’s clear, no-nonsense writing style and his mastery of the subject, make this a very valuable book indeed. The relation of the material to non-profit organizations has definitely helped me in my role at the Chamber.”
Martin F. Brecknock, Director, Canadian Chamber of Commerce of the Philippines
Make sure your business plan is a winner.
The challenge of preparing and presenting intelligent business plans is one of the few that faces both entrepreneur and executive alike. Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information that the decision-makers are really looking for.
Accessible to the newcomer and detailed enough for the experienced planner, this international bestseller explains how to tailor a plan for specific readerships and to meet specific objectives. It helps focus your attention on strategic planning as well as on operational controls.
If you want people to part with their cash, you need a business plan that has the substance to stand up to close examination without falling over. In this highly regarded and comprehensive book, Richard Stutely will help you make sure your plan is robust enough to start, run or revitalise any business enterprise.
Table of contents
-
The Definitive Business Plan
- Financial Times Prentice Hall
- About the author
- Acknowledgements
- Foreword
- Introduction to the First Edition
- Introduction to the Revised Second Edition
- 1. What’s it all about?
- 2. A winning presentation
- 3. Getting down to it
- 4. Know yourself
- 5. Know the world
- 6. The core of your plan
- 7. About these numbers
- 8. Getting to gross profit
- 9. Getting to net profit
- 10. Funding the business
- 11. Managing risks
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12. Getting it approved
-
- Pulling it all together
- Focus
- What readers of the plan will look for
- Those financials again
- Final check on the plan
- They don’t know what’s coming to them
- Preparing for the meeting
- At last, the first meeting
- Meeting post-mortems
- Follow up
- Back to the drawing board
- Due diligence
- The contract
- Cash in the bank
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13. Now make it happen
-
- Time for a break?
- From plan to reality
- A change of focus
- Communicating the plan
- Where do you draw the line?
- Policies, rules and procedures
- Who does what?
- Employee objectives
- How much freedom?
- Financial objectives
- Monitoring other objectives
- Monitoring the world
- Confirming and revising strategy and plans
- Don’t forget the carrots
- And into the next business plan
- Trying to catch the tail
-
Tetrylus Inc business plan
-
- 1. Cover
- 2. Contents
- 3. Preliminaries
- 4. Executive Summary
- 5. Current situation
- 6. Current situation (continued)
- 7. Market analysis
- 8. Strategy and operating plan
- 9. Sales forecasts
- 10. Financial analysis
- 11. Financial analysis
- 12. Risk analysis
- 13. Conclusion
- 14. Annex A1. Production and sales
- 15. Annex A2. Capital outlays
- 16. Annex A3. Staff costs
- 17. Annex A4. Non-staff operating costs
- 18. Annex A5. Income/P&L and balance sheet
- 19. Annex A6. Cash flow
- 20. Annex B. Management biographies
Product information
- Title: The Definitive Business Plan: The fast-track to intelligent business planning for executives and entrepreneurs, Second Edition
- Author(s):
- Release date: November 2007
- Publisher(s): Pearson
- ISBN: 9780131370418
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