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The Definitive Business Plan, 3rd Edition by Sir Richard Stutely

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3
Getting down to it
Always tell them three times. First tell them what you are going to
tell them. Then tell it to them. Then tell them what it was that you
have just told them.
Why?
When you don’t want to be a big fish
What to do if you have several businesses
Your list of contents
The executive summary
The conclusion
Responsibilities – and the timetable
Be a SWOT
Where now?

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