FIVE People and Knowledge
Management is about human beings.Its task is to make people capable ofjoint performance, to make their strengthseffective and their weaknesses irrelevant.1
—Peter F. Drucker
Peter Drucker stressed, throughout his life and in all his work, that businesses, including nonprofits, always had to put people first—employees and customers, as well as shareholders and stakeholders. Because Peter viewed businesses as the critical engine of a thriving and sustainable democracy, he focused heavily on the people element both in his writings and in his own interactions. In a thriving democracy, people have opportunities to earn a living, to grow and contribute their skills as valued members of an organization, to have a purpose ...
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