SEVEN The Twenty-First-Century CEO
CEOs have work of their own.It is work only CEOs can do,but also work which CEOs must do. . . .Each knowledge worker must think and behavelike a chief executive officer.1
—Peter F. Drucker
In the last years of his life, Peter Drucker focused like a laser on what had increasingly fascinated him—the role of the CEO. As corporations grew more unwieldy, worldwide competition sharpened, and customers and shareholders alike became more litigious, Peter rightly saw CEOs as more important than ever. They had to provide leadership—strategic leadership, moral leadership, human leadership—and balance. Today’s rate and magnitude of change leave little room for leadership error. Peter believed that the CEO role was the ...
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