7. Use the Right Tool for the Job

In this chapter, you learn

Pros and cons of different communication tools

Why a mix of media works best in many situations

How to make the best use of each communication vehicle

You’re frustrated. You’ve just returned to your desk after spending 90 minutes at a meeting where you learned a single fact that easily could have been communicated in an e-mail. Now, as you try to catch up on your e-mail, you open a long message that leaves you with more questions than answers. You go online to watch a video that lasts eight painful minutes and doesn’t tell you anything you didn’t already know. A colleague asks for feedback on a poster, designed to be displayed outside the cafeteria. It contains so much information ...

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