O'Reilly logo

The Definitive Guide to Modern Supply Chain Management (Collection) by Sara Lewis, Michael Watson, John Bell, Thomas J. Goldsby, Peter Cacioppi, Jay Jayaraman, Chuck Munson, Chad W. Autry, Mark A. Moon

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Preface

“To India!” With over a billion people consuming goods and services, India has represented a potential bonanza for many global companies since the end of the 20th century. The former British colony, independent since 1947, has vast natural resources and a large English-speaking population and is currently the world’s fourth-largest economy. However, for many potential market entrants, India remains an uncharted and mysterious opportunity. Though ripe with potential, it brings a vast array of unfamiliar challenges for outsiders. With 28 state governments, over 1,500 native languages, and a primarily Hindu population, India’s cultural and demographic differences yield a unique and somewhat incomprehensible frontier for foreign business ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required