Case 3. Improving Stanford Blood Center’s Platelet Supply Chain1

1 This case was prepared by Yenho Thomas Chung (LG CNS Entrue Consulting Partners), Professor Feryal Erhun (Stanford University), and Professor Tim Kraft (University of Virginia) based on field research of an actual business situation. Some names, dates, and data are disguised, and some material is fictionalized for pedagogical reasons. It was written as a basis for class discussion rather than to illustrate effective or ineffective handling of an administrative situation. The authors would like to thank their collaborators at Stanford Blood Center and Stanford University Medical Center for their efforts.

Yenho Thomas Chung, Feryal Erhun, and Tim Kraft*

LG CNS Entrue Consulting ...

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