The Definitive Guide to Modern Supply Chain Management (Collection)

Case 7. BESSI: The Importance of Coordinating Product Development with Supply Chain Planning in the Fashion Goods Industry

Maria Caridi^†, Margherita Pero^‡, and Antonella Moretto*

^† Politecnico di Milano, Milan, Italy; [e-mail]

^‡ Politecnico di Milano, Milan, Italy; [e-mail]

* Politecnico di Milano, Milan, Italy; [e-mail]

Company Background

Founded in 1958 in the southern Italian city of Naples, BESSI, as a manufacturer and retailer of fine leather handbags, opened its first store outside of Italy in Paris in 1965, followed by many others in important world cities. With its association with royalty and film stars, the BESSI brand soon became a byword for luxury. Starting from the late 1970s, BESSI ...