Case 12. The Interface between Demand Management and Production Strategies at TractParts

Abhishek Shinde and Dileep More

Indian Institute of Management, Calcutta, India;

Indian Institute of Management, Calcutta, India;

Mr. Alex is the head of operations at TractParts Pvt. Ltd., a well-known Indian manufacturer of pumps, engines, electric motors, and transformers. The company is one of India’s earliest industrial groups, established in 1980, which has grown to become a big player within Indian manufacturing. Under the supervision of Mr. Alex, TractParts has been supplying modern tractor engines to leading tractor manufacturing firms such as Agri-Tractor, Ltd. and Mobile-Tractor, Ltd. The ...

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