Case 25. Supply Chain Strategy at Zophin Pharma

Arqum Mateen

Indian Institute of Management—Calcutta, Kolkata, India; arqumm10@email.iimcal.ac.in

Introduction

Zophin Pharma is a major player in the global generic drugs market with manufacturing facilities located primarily in India. Its biggest production facility is located in the state of Himachal Pradesh, India. Although the firm has become fairly successful in the global market, it has yet to really make a mark for itself in the domestic Indian market. Zophin has been trying to overhaul its operations so as to increase its profitability and market share in the national market.

After extensive deliberations among the senior executives of the firm, the company decided to hire external ...

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