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The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits by Barton Goldenberg

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Appendix C. Leading Social CRM Software Solutions

There are two distinct software vendor camps (see Chapter 18) competing for Social CRM business. One camp is Leading Social Media–platform vendors that include: Lithium, INgage Networks, Mzinga, Jive, Bazaarvoice, Acquia, Moxie Software, Zimbra, and Get Satisfaction. These vendors created Social Media–platform tools used to create Social Media communities. Their platform tools offer functionality like blogs, discussion forums, contests, polls, user-generated content management, community tracking, etc. Around 2008, these vendors concluded that their stand-alone Social Media–community offering, which at the time was not tightly integrated with CRM functions like the customer profile, had a limited ...

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